It's All in the Cards: Welcome to Startup Spirituality

I've come to believe that you can learn a whole lot about spirituality from a startup.

In fact, most all of my faith at the moment stems from my journey to build a startup. (Or more specifically, my attempt to launch a cross-country RV tour in support of my app startup.)

In building a business, I embark on new territory day after day, decision after decision, and the only thing I have to hold onto is my gut, my support community, my deep seated belief in an unknown vision, and now, my oracle cards.

Isn't that what faith is all about? 

You find your way forward based on the belief that something - or someone - will guide you. You put your trust in a feeling, a belief about what good will come, and give in to it to keep going. You look for signs, lots of signs. You look to an energy-the heavens, a guru, a mantra-to direct you, to turn up when you need it most, to give you a shove, or to simply hold your hand in the dark hours. (And oh there are plenty of dark hours in entrepreneurship.)

There is also much need to believe blindly that all will be as it should be; that all will work out.

There are endless times we must turn to our community of like-minded startup starters. There are a million moments when we consult the words of those wise ones who've come before. And there is a continual looking inward, a questioning of the soul and the purpose over and over (and over!) again. 

Yes, building a startup demands spirituality.

Which kind, or what shape it takes, is up to each of us. To survive, one might turn to a preacher. One might turn to a church or an online course or a dogma or a bottle of wine. (Many, many bottles of wine.) 

For me, I'm turning to the Goddesses. Women have always served me well in finding the way and my startup mission is to serve more of them so that's where I'm choosing to start: the Goddess Guidance Oracle Cards. (Also likely the horoscopes, the truthbombs, the Instagram quotes, and the podcasts.) I'm going to consult a card each day as I build this Breast Express Tour, and this pumpspotting platform, and see where it leads. 

I'm going to give in to the startup as my spirit animal.

I'll be documenting the journey as Startup Spirituality. The act of tuning in to faith so you can turn out something magical. 

On a similar journey? Building a startup? Have a thought on spirituality? Just want to see what cards I pick? I'd love for you to join in. Hopefully you enjoy and maybe we all uncover an important thing or two.